What Is Google Ads?
Google Ads is one of the most effective tools for local service businesses to reach highly qualified customers who are actively searching for the services you provide. By targeting specific keywords relevant to your business, you can ensure your ads appear in front of potential customers exactly when they need you, giving you a competitive edge in your local market.
With Google Ads, you only pay when someone clicks on your ad, making it a cost-effective way to generate leads—provided the campaign is properly managed. A well-executed Google Ads campaign can deliver a steady stream of exclusive, high-quality leads, but a poorly designed campaign can quickly drain your budget without delivering results.
At C323 Marketing, we specialize in creating, managing, and optimizing Google Ads campaigns to ensure they generate profitable, qualified leads for your business. We focus on driving immediate, measurable results that directly impact your bottom line, without the unnecessary costs of additional services like web design or SEO. Our goal is simple: to help your business grow by putting the right leads in front of you, every time your phone rings.
Search Ads
At C323 Marketing, we recommend using pay-per-click (PPC) ads to generate faster, more reliable leads for local service businesses. These ads are highly effective because they target people actively searching for the services you offer, making them ideal for driving qualified traffic and boosting conversions. Our team will conduct in-depth competitor analysis, industry research, and location-based targeting to ensure you’re reaching the best leads that are most likely to convert into long-term customers.
Local Service Ads
At C323 Marketing, we specialize in helping local service businesses generate more leads using Local Service Ads. Available for industries like HVAC companies, plumbers, locksmiths, lawyers, and more, these ads are designed to connect you with customers who are actively looking for your services in your area. Unlike traditional pay-per-click ads, Local Service Ads are pay-per-lead, meaning you only pay when a potential customer contacts you directly through the ad—ensuring you’re only paying for real, qualified leads.
These ads primarily target people in your immediate area, making them an incredibly effective way to increase visibility and drive local business. By partnering with C323 Marketing, we’ll help you maximize the impact of Local Service Ads and ensure your business stands out to customers right in your community.
Display Ads
At C323 Marketing, we help local service businesses expand their reach and generate more leads through Display Advertising. With display ads, you can connect with over 90% of online users by targeting visitors across the web. These visually engaging ads, featuring compelling text and eye-catching images, capture the attention of potential customers while they browse other sites.
Display ads allow you to run long-term marketing campaigns that keep your business top of mind for luxury customers and other key prospects in your area. This form of advertising maximizes your marketing efforts by putting your business in front of more people, more often, than most other advertising methods. With C323 Marketing, you can effortlessly increase your brand visibility and drive more leads to your business with display ads that do the heavy lifting for you.
How Do We Do Google Ads?
Studies show that 90% of consumers say ads play a key role in their purchasing decisions. At C323 Marketing, we know how important your investment is, which is why we treat your account with the same care and attention as if it were our own.
Initial Research: We Start Taking a Deep Dive Into Your Business & Goals
Competitor Analysis: We look at your local competitive landscape. We research your local competitors & then find the best keywords that work within your marketing budget and seek to beat your competitors.
Marketing Strategy: We Devise a winning strategy for your Google Ads account and together we set budgets, & schedules.
Production Launch: At this point we work with you to set up Google Ads copy, campaign builds, and launch your plan.
Optimizations: We not only setup and launch campaigns, but we continuously work on improvements whether its keywords, ad copy, bidding strategies or anything in-between.
Reporting: Set your reporting to Weekly, Bi-Weekly, or Monthly. We work with you to give you a detailed explanation of whats going on with your ads and give you actionable advise for improvements.
How Much Does Our Google Ads Service Cost?
Here at C323 Marketing, we keep things simple with our PPC management approach and transparent pricing. Our cost-effective model consists of only a management fee—there are no setup charges for your advertising campaign.
Our marketing team monitors your ad campaign’s performance on a daily and weekly basis, making adjustments to continually improve results. Our management fee starts at $600 per month, and your ad budget typically begins at $1,000+ per month, depending on your goals.