What Is Local/General SEO?


At C323 Marketing, our Local SEO is a strategy to boost your local service business’ visibility in local search results on platforms like Google, helping your physical location attract nearby customers. It involves optimizing online presence using location-specific keywords and details. Key elements include managing a Google Business Profile with accurate information (address, phone, hours, photos), using local keywords in website content (e.g., “best fence company near me”), maintaining consistent business details across online directories, creating local content like blog posts or neighborhood guides, and actively managing reviews on platforms like Google, Yelp, and Facebook. By focusing on these aspects, your business can enhance credibility and improve your chances of being discovered by nearby customers.

Google Business Profile

Google Business Profile (formerly Google My Business) helps your local business show up on Google Search and Maps. We improve it by keeping information accurate (name, address, phone, hours), add high-quality photos, respond to reviews, and post regular updates. Choosing the right categories and using location-specific keywords also boosts visibility in local searches. Lastly, we provide active management of your profile to increase local search rankings and attract more customers.

Local SEO Content

At C323 Marketing, we specialize in local SEO strategies, including keyword research and optimization. Our team can help tailor your content with location-specific keywords, ensuring your business ranks higher in local search results and attracts more relevant, nearby customers. Let us help you boost your visibility and grow your business with effective local SEO solutions.

General SEO Services

While local SEO is key, general SEO practices are equally important. To improve rankings, develop a content strategy with fresh, engaging posts, submit your sitemap to search engines, and ensure your site has a clear, organized structure. Install an SSL certificate for security and resolve duplicate content with redirects. Use inbound and outbound links to connect your site to the broader web. At C323 Marketing, we combine these SEO fundamentals with local optimization to enhance your online visibility.

How Do We Do Local & General SEO?

Initial Research: We Start Taking a Deep Dive Into Your Business & Goals. Here We Begin The Discussion on How Your Leads Currently Come From. We Also Formulate What Goals You Have For Your Business.

Branding/Content Strategy: We Start Taking a Deep Dive Into Your Business Branding & help bring your brand to life by crafting a color palette that reflects your values and connects with your audience. We’ll make sure your colors align with your message and create a consistent, eye-catching look across social media, building trust and boosting your online presence.

Organic Audience Strategy: Next We will look into your businesses ideal targeted audience. By analyzing your ideal customer, we’ll create tailored ads that appear where  eyour audience spends their time. This strategy ensures your content is focused on engaging the people most likely to connect with your brand, driving better results and maximizing your ROI.

 

Marketing Strategy: We Devise a Winning Strategy For Your Business using Local & General SEO strategies.

Production Launch: At This Point We Work With You to provide you with written SEO copy and content for your site.

Optimizations: We Not Only Setup & Launch Campaigns, But We Continuously Work on Improvements Whether It’s A/B Testing, Ad Copy, local SEO management and general SEO improvements. 

How Much Does Our SEO Service Cost?

Here at C323 Marketing, We Keep Things Simple With Our SEO Management Approach & Transparent Pricing. Our Cost-Effective Model Consists of Only a Management Fee—There are no Setup Charges for this service.

Our Marketing Team Monitors Your Ad Campaign’s Performance on a Daily & Weekly Basis, Making Adjustments to Continually Improve Results. Our Management Fee Starts at $1,950 Per Month.

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Testimonials

Ive been working with Fabian for over 5 years. He’s excellent, communicative, and insightful and by far one of the most talented marketers I’ve worked with… and I’ve been in marketing over about 10 years. His expertise is versatile as he’s great with local businesses but also worked with large chains. Highly recommend.
Justin Flores
CEO / Sumner-Flores Group
We Signed up for multiple services and this past month we spent $350 for our Facebook/Instagram budget, and generated 10 leads with a 10,000% ROAS, resulting in over $6,000 in sales from two customers within 30 days of signing up.
Rogelio Ganceda
Owner / RG Fencing LLC
Fabian reached out to offer his website creation services, and I’m so glad I took him up on it! From start to finish, he provided nothing but exceptional service. He was prompt, professional, and went above and beyond to ensure everything was exactly how I envisioned. He answered all my questions with patience and clarity, making the entire process smooth and stress-free. The project was completed in a timely manner, and it’s clear that Fabian is highly skilled at what he does. If you’re looking for someone to create a website for your business, Fabian is the person to go to! Thank you, Fabian, for your hard work and dedication-you are truly appreciated!
Julian Lutz
Owner / JC Hauling LLC
I had a great experience working with Fabian. He really listened to my needs and was very understanding, did recover my website and redesigned it, he even adjusted his services to fit my budget which I highly appreciate. Fabian also went above and beyond to help me, especially when he assisted with recovering my email address. I truly appreciate his professionalism and support throughout the project!
Eddie
Owner / Eddie's Ready
Our organization has been around for over 27 years and we recently rebranded/changed our name. We were in great need of help to get our Google Business and all the things that comes with that launched. I was referred to Fabian by a Board Member and he has truly been a God sent to this process. He has helped me and my team, guiding us with detail and intention. We are a local non profit pregnancy center who serves women and families facing unplanned pregnancies… Fabian has help us in more ways than I can count make sure that we are meeting our clients right where they are. In just one week of getting verified we had close to 10 new clients find us AND schedule an appointment on Google… unheard of. We are so grateful for Fabian and his expertise!!
Jordyn McKenzie
Executive Director / Zoi Medical Clinic

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